Marketing Mondays blog
The Singapore marketing community that replaces opinions with one evidenced signal a week, and fear with peers. Ten pieces on what the signals say and what to do about them.
The 2027 marketing team: smaller, faster, or obsolete?
Signal decoded: what the 2027 marketing team looks like when AI agents take the busywork, and which human roles get more valuable, not less.
The autopsy of a lost sale
Signal decoded: how to run a blameless autopsy on a deal or customer you lost, and find the audience signal you missed before it cost you.
AI's role in creative, media and brand marketing
What we learned from the Marketing Mondays Block71 panel on AI in creative, media and brand, and the framework we still use to decide where AI leads.
Vanity metrics: the numbers that make you feel good
Signal decoded: why a 400% ROAS can hide a loss, how to spot vanity metrics in your reporting, and what to measure instead.
Will AI replace marketers? A signal-based answer
Signal decoded: what the fear of AI replacement is really about, which marketing skills are rising in value, and a 30-day plan to get ahead.
Marketer imposter syndrome: know it before you show it
Signal decoded: why so many capable marketers feel like frauds, and how evidence and peers build confidence that does not need faking.
Escaping the sea of sameness when everyone uses AI
Signal decoded: why generative AI is making brands sound alike, and how audience tensions and narrative help you stand apart.
The one signal method: how we decode a Monday episode
How Marketing Mondays picks one real market signal each week, decodes it in minutes and turns it into a takeaway you can use the same day.
Media foresight: retail media, Gen Z and the next budget
Signal decoded: why many media plans lack foresight, what retail media networks and Gen Z segmentation change, and how to plan ahead.
When AI answers replace the search results page
Signal decoded: what generative AI answers mean for brand visibility, and how marketers can earn a place in ChatGPT, Gemini and AI Overviews.