Marketing Mondays brand
The Singapore marketing community that replaces opinions with one evidenced signal a week, and fear with peers.
Logo
The mark is a single teal pulse rising out of a flat line: one clear signal lifted out of the noise, every Monday. Download: logo.svg · logo-dark.svg · mark.svg
- Keep clear space equal to the height of the mark on every side.
- Minimum size: 24 px tall on screen. Use the mark alone below 120 px wide.
- Never recolour, stretch, outline or add effects. Use the dark version on #16201F and photography.
- Pair with the SOMIN partner lockup only as “Technology partner SOMIN”, never merged into the Marketing Mondays logo.
Colour
Accent is for actions, highlights and data. Body text on light surfaces uses #2A3635; links use #1F8A70 to keep AA contrast.
Hero / dark surface
#16201F
Accent
#2DBF9C
Accent text on light
#1F8A70
Accent on dark
#2DBF9C
Page
#FFFFFF
Card
#F2FAF8
Ink / headings
#16201F
Body
#2A3635
Muted
#6B7A78
Lines
#C9D1D0
Typography
Headlines: Montserrat, weight 800, tracking -0.02em, sentence case.
Body: Montserrat, 400/500, 17 px / 1.65.
Labels: Montserrat 600, 12–13 px, uppercase, tracked 0.2em, accent colour.
Section label
One real market signal, decoded with peers every Monday
Marketing Mondays is a Singapore community of marketers, founders and agency teams, plus a weekly YouTube show. Real competitor and audience signals, not opinions, and a room of peers to test them with.
Personality
- Candid
- Evidence-led
- Generous
- Grounded
Voice: do
- Lead with the signal and the evidence behind it
- Speak peer to peer, never down
- End with one clear action
Voice: don't
- Hype, buzzwords or trend lists
- Invented numbers or quotes
- Making people feel behind
Imagery
Editorial, artistic illustration in teal #2DBF9C on deep teal-black #16201F with white accents; single bright signals against noise, small groups of people, Singapore cues. No stock handshakes.
All imagery is generated with SOMIN image generation from art-directed prompts: no stock, no text baked into images, no identifiable real people.
Components
Card
White, 1px #C9D1D0 border, 14px radius, 26px padding.
Dark band
Used for pull quotes, stats and the closing CTA.